5 tricks to help you stay in business as an entrepreneur even as Naira hits Rock bottom

It is no news anymore that the value of the naira is constantly decreasing day by day concerning other foreign currencies which include the Benin Republic CFA. As an enterprise in Nigeria staying in business in this tit economy is quite difficult especially those who have to import the goods for or materials that are being used for their production. 


As an entrepreneur staying in business is a great challenge with the economic situation of Nigeria due to taxes epileptic power supply structure and of course devaluation of the naira. Saying a business is a major thing for an entrepreneur because an entrepreneur has no paycheck or salary financial entrepreneur to keep financing his business despite the loss of value of the naira in Nigeria an entrepreneur can follow the following tips to keep his business running and himself employed and financially stable:


Innovate


Innovation is the key to staying relevant and competitive in your industry. You need to constantly look for ways to improve your products, services, processes, and customer experience. You can use technology, research, feedback, and creativity to create new solutions that solve your customers’ problems and add value to their lives.


Diversify your income sources


Don’t rely on one product, service, or market for your revenue. Explore the other ways to generate income, such as creating online courses, selling digital products, offering consulting services, or expanding to new markets. This way, you can reduce your risk and increase your cash flow.

Leverage technology


Technology can help you save time, money, and resources. You can use online tools and platforms to automate your tasks, manage your finances, market your business, communicate with your customers, and collaborate with your team. You can also use technology to create innovative solutions that solve your customers’ problems and add value to their lives.


Optimize your costs


Cut down on unnecessary expenses and focus on the ones that bring you the most return. You can negotiate with your suppliers, outsource some of your functions, use energy-efficient appliances, or switch to cheaper alternatives. You can also track your expenses and income using a budgeting app or software.


Build your network


Networking is essential for any entrepreneur, as it can help you find new opportunities, partnerships, customers, and mentors. Whether you prefer online or offline networking, you can find opportunities to connect with others in your field by joining relevant online communities, forums, and sites, or by attending offline events, workshops, and conferences. You can also reach out to other entrepreneurs, experts, and influencers in your field and learn from their experiences and insights.

Invest in yourself


The most important asset you have as an entrepreneur is yourself. You need to constantly improve your skills, knowledge, and mindset to stay ahead of the competition and adapt to the changing environment. You can invest in yourself by reading books, taking courses, attending seminars, or hiring a coach. You can also practice self-care, such as exercising, meditating, or sleeping well, to maintain your physical and mental health.

Save in USD


Being an entrepreneur you constantly need phones for financial business but with the constant decrease in the value of naira, it is possible that the amount accrued by the entrepreneur may not be sufficient to fund the business to make sure that the value of the money and entrepreneur has been able to save his maintained for future use whether in the expansion of the business or diversification into another kind of business an entrepreneur can decide to save his money in stable currencies like USD GBP and other stable currencies.


These are some of the tricks that can help you stay in business as an entrepreneur even as Naira hits rock bottom. Remember that every challenge is an opportunity to grow and learn and that you have the power to overcome any obstacle with determination, creativity, and resilience.

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