A personal shopper is a professional who assists individuals in their shopping endeavors by providing advice and recommendations. They are commonly hired by department stores and boutiques but can also work independently or exclusively online. While their main focus is usually on clothing, there is an increasing number of non-clothing stores, such as furniture retailers, that offer personal shopping services.
Becoming a personal shopper does not require any specific formal education, although most establishments suggest having relevant experience in retail. Personal shoppers are generally employed directly by the store, so clients do not need to pay for the service. However, some stores may charge a small fee for utilizing their shoppers and additional perks that accompany the service. Personal shoppers may also be referred to as fashion stylists, shop assistants, or sales assistants.
Some freelance personal shoppers work independently and offer services such as styling for private client events and organizing closets. These personal shoppers can be found on auction sites like eBay, where they sell their services to procure customized clothing collections for both men and women.
Advantages of Being a Personal Shopper in Nigeria
The advantages of being a shopper include:
Apart from the financial aspect of being a personal shopper, other benefits that come with being a personal shopper include;
High Demand
With the increasing income levels and changing lifestyles of Nigerians, there is a growing demand for personal shoppers. This provides ample job opportunities for individuals in this field.
Flexible Schedule
Personal shoppers often have the flexibility to choose their working hours and clients. This is beneficial for individuals who want to balance their personal and professional lives.
Variety in Work
Personal shoppers in Nigeria get the opportunity to work with clients from diverse backgrounds and with different fashion preferences. This helps in expanding their knowledge and skills in various styles.
Networking Opportunities
Being a personal shopper allows individuals to connect with influential clientele, such as celebrities, politicians, or business executives. This can provide opportunities for networking and building connections in the fashion industry.
Personal Satisfaction
As a personal shopper, you get to help clients find their style and enhance their confidence. This can bring immense satisfaction and a sense of fulfillment in knowing that you have made a positive impact on someone’s life.
Financial Benefits
Personal shoppers can earn a significant income from their services, especially if they work with high-profile clients or charge premium fees. This can be a lucrative career choice for those who establish a strong reputation and clientele in Nigeria.
Skill Development
Personal shopping requires excellent communication, negotiation, and customer service skills. By working in this field, you can enhance these skills, which can be beneficial in other areas of your life and career.
Opportunities for Growth
Personal shoppers can eventually expand their business and provide additional services, such as wardrobe consulting, image consulting, or personal styling. This allows for continuous professional growth and diversification of income streams.
Creative Outlet
Personal shopping can be a creative outlet, allowing you to express your fashion sense and style. You can explore different combinations of clothing, accessories, and styles, showcasing your creativity and uniqueness in the industry.
How to Become a Personal Shopper
To become a personal shopper in Nigeria, follow these steps:
Gain relevant experience
Start by gaining experience in the retail industry. Work in a clothing store, boutique, or personal shopping agency to understand the dynamics of the job and develop customer service and negotiation skills. Consider enrolling in a fashion or marketing course to improve your knowledge of fashion trends, styling, and consumer behavior. This will help you provide needed assistance and advice to your clients.
Build a strong network
Networking plays a crucial role in the personal shopping business. Attend fashion events, and connect with boutique owners, fashion designers, and stylists. This will help you find clients and build relationships with suppliers.
Define your target market
Determine who your ideal clients are. Are you specialized in styling women, men, or specific age groups? Do you focus on high-end fashion or cater to all budgets? Understanding your niche will help you market your services effectively.
Establish your online presence
Create a professional website or social media pages to showcase your services and portfolio. Use engaging content and high-quality images to attract potential clients.
Offer additional services
Differentiate yourself by offering additional services such as wardrobe organization, personal styling consultations, or event shopping. This will add value to your clients and set you apart from the competition. Ensure that you deliver exceptional customer service to build trust and loyalty with your clients. Strive to exceed their expectations by going the extra mile and anticipating their needs.
Market your services
Utilize various marketing channels to promote your shopping services. Advertise through social media, and local magazines, partner with fashion influencers, or collaborate with fashion bloggers to increase your visibility.
Stay updated
Stay current with fashion trends, attend industry events, and continuously educate yourself on new styles and brands. This will help you provide up-to-date advice and recommendations to your clients.
Remember, building a successful personal shopping business takes time and effort. Be patient, and persistent, and continuously refine your skills to excel in this field.
