The marketing field is the powerhouse for all businesses because it does the big work of promoting products and services, building brand recognition, and engaging with customers. Marketing can take different forms; it could be done by sharing marketing materials and information through content marketing, social media marketing, email marketing, Search Engine Optimization or even paid advertisement. One idea particular to all forms that have been listed here is “writing” and when done creatively can help the consumer, customers or audience get stuck and most importantly, take action. 

What is creative writing? 

People have a low attention span and if information does not contain interesting or engaging parts, they may quickly lose interest. This is why it is important to present information in a way that is capable of grabbing people’s attention. And, this is where creative writing comes in.

Creative writing is the art of stitching words together to capture and maintain the attention of a target audience. This is why, for instance, a brand that wants to promote a mundane product like detergent will craft advertising copies that not only bring out the product’s features but also tell an interesting and relevant story. 

These stories can range from emphasizing the convenience of using the product to showcasing how it can transform everyday life, making even the most ordinary items appear fascinating and essential. 

Another example is, when marketing a financial digital product that revolves around saving, it’s common for people to be somewhat numb to the concept due to repetitive messaging. However, creative writing can take a fresh strategy by sharing personal stories of people who have successfully saved and improved their financial well-being with the help of the product. 

The creativity explored makes the product more appealing and relatable, causing people to see the value in saving and consider using the product. This is how much creative writing can do. 

See the Relevance of Creative Writing in Marketing

If you are unsure how creative writing can help you push your business forward, you have probably not thought of it this way: 

• Creative writing singles a business out from other businesses and allows the content to come out uniquely. 
• More and more people will get used to your product because they can relate to your content. (Something around including Gen Z slang in your copies). If your target audience is Gen Z, best believe you can easily win them over. 
• Creatively written content is liable to go viral, thereby giving your business more visibility. 
• Creative writing is easily shared because a lot of people can resonate with it and in the long run, this increases audience interaction. 
• Storytelling tags along with creative writing and this makes products accessible and considerable for potential customers. 
• If content is creatively and strategically written, there will be a huge number of people who would follow the CTA (call to action) because most of the time, consumers want to know where the story leads them. In the end, they are taking action. 

Writing is a craft but being creative about it is “extra craft” and over time, it has proven to be useful in the marketing field.