From time to time, Euromoney awards companies for their excellence, and corporate social responsibility. Recently, Guaranty Trust Bank clinched the award for best bank for Corporate Social Responsibility in Nigeria based on their GTCO Food and Drink Festival, GTCO Fashion…
There are many things that successful business dealing is dependent on, and strong client relationships are one of them. For the longevity and effectiveness of any business dealing, it’s important that a rapport has been established between clients. This way,…
Retirement marks the beginning of a new chapter in life – a phase of freedom and exploration. For many retirees in Nigeria, the idea of starting a small business is an enticing way to stay active and engaged, and perhaps…
Running a successful business requires a clear and compelling offer. Ensuring your customers understand what you provide is key to attracting and retaining clients. In this guide, we’ll explore six solid ways to enhance clarity about your business offer, making…
As a Nigerian Business owner or a corporation with business interests in Nigeria, having understood the business environment, managing market competitions, and gradually expanding, you may be wondering like other organisations do at a certain point of growth – when…
As a Nigerian business owner, your approach to pricing can significantly impact customer trust and engagement. Saying “DM for price” might seem convenient, but it can have drawbacks. In this guide, we’ll explore reasons why adopting a more transparent pricing…
