LinkedIn is a professional social media platform that focuses on professional networking and career development. It allows users to create profiles, connect with other professionals, share their skills and achievements, and find job opportunities. LinkedIn also offers various services and features for businesses, such as advertising, recruitment, learning, and analytics.
LinkedIn was founded in 2003 by Reid Hoffman and other former PayPal employees. It became a subsidiary of Microsoft in 2016. Presently, LinkedIn has more than 970 million registered members from over 200 countries and territories.
LinkedIn is formed to create economic opportunity for every member of the global workforce. It aims to help people achieve their professional goals and aspirations and to make the world of work more accessible and inclusive.
Take these steps if you need a recruiter to notice you on LinkedIn
LinkedIn is a great platform for professional networking and career development, but you need to optimize your profile and be active on the site to stand out from the crowd. Here are some steps you can take to increase your, chances of getting contacted by recruiters:
Complete your profile
Fill out every section of your profile with relevant and detailed information about your skills, achievements, and experience. Use keywords that match your desired job and industry. Add a professional picture, an impressive headline, and a summary that expresses your value proposition.
Craft a Strong Summary
Your summary is the first thing that recruiters and employers see on your LinkedIn profile. It should capture employers’ attention such that it makes them want to learn more about you. To write a succinct, engaging summary, you need to highlight your accomplishments, skills, and career aspirations in a few sentences. This section should tell your professional story and explain how you can add value to a potential employer.
Use keywords strategically
Incorporate relevant keywords in your profile sections, such as headline, summary, and experience, to attract more recruiters. Use keywords that reflect your skills and qualifications, and that match the job and industry you are targeting.
Build your network
Connect with people you know, such as colleagues, classmates, alumni, mentors, and friends. Ask them for recommendations and endorsements to boost your credibility. Also, reach out to people you don’t know yet, such as recruiters, hiring managers, and influencers in your field. Send them personalized messages and explain why you want to connect with them.
Engage with others
Share your insights, opinions, and expertise by posting updates, articles, and comments on LinkedIn. Join groups related to your industry and interests, and participate in discussions. Follow companies and influencers that you admire, and like, comment, or share their content. This will help you stay updated on the latest trends and opportunities, and also increase your visibility and credibility.
Optimize your settings
Make sure your profile is visible to everyone, and that you have the “Open to work” feature enabled. This will let recruiters know that you are looking for new opportunities, and what kind of roles you are interested in. You can also use the “Career Interests” section to specify your preferences and expectations. Additionally, you can upgrade to a premium account to access more features and insights, such as who viewed your profile, how you rank among other applicants, and how to improve your profile.
Post Original Content
One of the best ways to showcase your expertise and personality on LinkedIn is to create and share your own content. You can write articles or posts about your professional experiences, challenges, insights, or opinions on topics related to your industry. This can help you establish yourself as a thought leader, attract more followers, and increase your appeal to recruiters. Posting original content also allows you to start conversations, engage with your audience, and build relationships with other professionals.
