Social Media Management in Nigeria goes beyond the normal activities that are being done on social media platforms which are posting content, and getting likes, and comments. It encompasses a lot of skill sets to excel in this profession.
A social media manager creates content, advert campaigns, engages its audience, conducts surveys, maintains an online presence, strategically analyzes a data set for a brand, and many more. It involves good communication skills and a profound knowledge of how social media works.
Here are 6 steps to become a social media manager in Nigeria and this year.
Wondering how to become a social media manager? Check out 6 simple steps we have put together for you!
Have a solid overview of what social media entails
Before you dive into social media management, go through the findings and research what the role is all about and the requirements attached. Compare it with your interest to know if it is something you could do and enjoy doing. A social media manager is involved in the smooth running of a brand’s online activity and visibility on various social media. The online presence and engagements of any brand is dependent on the social media manager.
Equip yourself with the right skills
To become a social media manager, you need to learn the skills that are relevant to the position. The essential skills needed to become a social media manager in Nigeria include the following:
- Creativity- you need to be creative, the ability to think outside the box. Get new ideas that will help you strategically plan out the activities that will sell out your brand.
- Communication – Being able to communicate well helps your audience understand your content and this influences their responses to the call to action.
- Writing – As a social media manager your writing skills must be top-notch and grammatical-free. You do not want to be less of a professional by writing jargon to your audience and clients. Writing as a social media manager can be in the form of copies, content, proposals, captions, blog post, and articles
- Marketing – the most important part of using social media for brands is to drive sales. As a social media manager, you should have digital marketing skills. Using all social media platforms to your advantage gives your audience values that will bring about consistent patronage. Use trending marketing campaigns and advertisements, and engage in relevant content to create brand awareness
- Strategy – This cuts across how you manage your brands’ daily activities via systematic planning and scheduling. A social media calendar can be used to properly know each activity for the day and also helps to keep track of your consistency. It also helps you to prepare your financial budget accurately for your marketing campaigns and advert.
- Analytics – To keep track of your audience engagement within your platform you need to have strong data analytical skills. This helps you to know the audience’s strengths across all your social media platforms, the kind of content that they engage most, and the ones that have low engagement. With strong analytical skills, you can track your community growth and make appropriate decisions that would enhance your engagement.
Get relevant experience
You can get experience as a social media manager by helping people manage their social media platforms voluntarily, freelancing, or building their brand. This enables you to keep track of your growth process and your ability to deliver to your clients.
Have a presentable portfolio
While you are improving yourself, you need to develop a good CV or Portfolio for yourself. It would include your experiences, acquired skills, and capabilities as regards the job. Put together a document that best represents your achievements and how you would like to be perceived. It is a way of personal and professional branding.
Take up relevant courses online and offline
There are available courses that explain in detail everything you need to know about Social media management. Develop your skills by taking up those courses. You can check Coursera, Udemy, or Allison’s website to register for courses that would launch your career as a social media manager.
Stay updated
Every profession in one way or another has experienced a fast pace level of revolution as new technological innovations are coming up. To become a social media manager you need to stay up to date, know what is trending, what is obsolete, and the skills that you need to improve on.
To achieve excellence as a social media manager, you need to be able to relate with people and be dedicated and consistent in building an online presence that would promote your brand’s sales. But most importantly, get equipped with the right skills and practice.