A marketing campaign is an action plan and activities aimed at promoting a business’s prominence, goals, and motives. Creating awareness for a business is a significant aspect of ensuring growth and sustainability in the global market and marketing campaigns serve this purpose. Various media platforms are channels for promoting a marketing campaign depending on the intended purpose of the campaign. The main deal is getting the one that would suit your business. This leads us to the various types of marketing campaigns which include:
- Email Marketing Campaign – Getting your customers or potential clients to subscribe to your business is embedded in the body of your mail. You need to be able to connect with your audience and influence them to your Call to action(CTA). The goal is to ensure they take action.
- Pay-per-click marketing campaign – Identifying your target audience, their online presence, and engagement will help in utilizing PPC for your marketing campaign. PPC uses online advertisement to increase value whenever your Ad is being watched.
- Publicity marketing campaign – This creates social recognition for your brand through press releases, news stories, and references. You can reach out to a journalist or a publicist to create your brand awareness in a news story.
- Social media campaigns – Every social media platform has specific users and numbers that actively patronize its terrain daily. At every stage of satisfying their needs via social media, customers are likely to stumble on your ads and engage with them. You can either pay to run ads on social media or do it yourself. The key point is to promote your content by informing and engaging customers with your content.
- Events and Trade Marketing – Hosting an event, workshop, or participating in a trade fair, opens your business to more opportunities, visibility, and network-building
Factors to Consider In a Marketing Campaign
Considering running a marketing campaign? Here are some boxes to tick!
Aims and objectives
Ensure to answer questions such as:
- What is the reason behind your marketing strategies?
- Do you want to drive sales alone? Retain customers?
- Launch a new product?
- What is your campaign trying to achieve?
These are focus questions in building your business in a competitive market. They also help you understand the aims and goals of the campaign.
Targets
Who are your targets? Who are you trying to engage with? What is their status, gender, etc? Key performance indicators(KPIs) or Analytics can be used to measure your target audience. Examples of KPIs are:
- Return on investment, ROI
- Customer retention
- Sales revenue
- Cost per lead
- Brand lift
Budgets
How much capital or resources can you afford for your marketing campaigns? Having a budget would help you to maximize what you have for your campaigns.
Campaign Channel
This will help you focus on the main platform or method you want to use to reach out to your potential customers.
Execution Plan
This is your guide to how your campaign will be done and help you to focus on your deadline for a positive impact. It would also help to ensure accountability and a quality campaign.
Steps to Create a Marketing Campaign
To create your marketing campaign, you need to ensure that all your goals and plans are already drafted to ensure a successful campaign.
Identify the scope of your marketing plan
The areas you need to cover including the channels, and the message design help your campaign guide become effective. The guide would help you to define the areas you need to cover and avoid the risk of going in the wrong direction.
Ensure clear marketing campaign objectives
Clear marketing objectives define your campaigns and help you to be more specific with your campaign processes to ensure brand awareness, customer engagement, and an increase in sales. Your goals should be SMART-specific, measurable, achievable, time-sensitive, and realistic.
Know your audience
This can be determined by their age, gender, interest, need location, financial status, and consumer behavior. Selecting your audience drives more results than targeting the general society. When you can identify your consumers you will be able to make informed decisions on how to reach them and the best method to communicate with them. The use of data analysis could help you with your audience preferences.
Have a message design
The information you are trying to communicate to your audience could be well presented with a message design. It determines the right visuals and audio that will be of interest to your audience and avoid insensitivity
Have a deadline
How long would your campaign last? Allocating a time for each process avoid dragging your campaign for too long. It is important that you track your campaign processes and always plan according to your schedule.
