Everyday, within the Nigerian workforce, new roles emerge and this is because of the changing demands, globalization, technological advancements, and economic development. One of the roles includes that of a “Content Marketer.” Many years ago, content marketing didn’t exist, instead, businesses leaned toward traditional marketing methods such as radio advertisements, newspapers, jingles, and television ads. However, with the digital age taking over, the role of a content Marketer has become necessary for almost all businesses.
What is Content Marketing?
Understanding the idea behind content marketing can also tell you who a content marketer is. So, content marketing spins through the strategic creation and proper distribution of high-quality content to attract and engage a particular target audience. The newness content marketing brings over the old methods of marketing is the ability to engage people for a long time and particularly, the reach. With content marketing, information about a product can reach a lot of people, especially when one person from the target audience decides to share it with another person who hasn’t seen it, and then the trend goes on like that.
Hence, Content Marketers are professionals who use their diverse skills to create written materials that are valuable enough to go on blogs, websites, social media, and a lot more parts of the internet. The materials must answer the questions of consumers and also help them to have trust in the product.
Responsibilities of a Content Marketer
Other than writing valuable content, there are other behind-the-scenes activities that content marketers engage in before any content goes live and they include the following:
- Creating different content types and styles that consumers must find engaging and relevant.
- Designing a content marketing strategy that will effectively help the company to achieve its marketing goals. This can involve setting expectations, defining the target audience, and deciding the type of content to be used and how to promote it.
- Make purposeful research about the audience, their needs, and preferences.
- Involving SEO practices in content prepared to ensure that it is visible on search engines.
- Preparing and sticking to content frame and calendar to ensure proper production and distribution which will in turn enhance consistency.
- Assessing the content statistics such as the website traffic, engagement, and conversion rates, and adjusting content strategy based on the driven data.
Important Skills for Every Content Marketer
- Content writing
- Content Strategy
- Content creation
- Research
- SEO (Search Engine Optimization)
- Storytelling
- Marketing
- Project Management
- Communication
- Creativity
- Strategic Planning
- Client communications
Tools that Content Marketers can find Useful
- Grammarly
- WordPress
- Semrush
- Ahrefs
- ChatGPT
- Google Docs
- Slack
- Notion
- Google Analytics
Where can a Content Marketer Work?
Almost every business needs marketing and this means that content marketers can work in a lot of organizations including:
- Fintech
- Fashion companies
- Marketing firms
- Advertising firms
- Educational firms and more
So many businesses distributed across the Nigerian workforce can leverage content marketers to take their business a notch high
