Many times, people are advised to take their “Personal Branding” seriously but the truth of the matter is that no amount of telling them to do it will work except they really know how to go about it. And, this is where a personal branding coach comes in. With a personal branding coach, people who can afford their services can receive guidance and strategies on how to effectively develop and manage their personal brand. So, while people are encouraged to go big on personal branding, there are professionals to help them achieve this goal.
What does a personal branding coach do?
A personal branding coach is responsible for sharing suggestions and showing individuals the right way to go about their personal branding. They identify an individual’s strengths, capabilities, and goals, then use these qualities to help them create a brand that suits their type of person i.e. authentically. They give support and suggestions that can help people become a better version of themselves.
Personal branding coaches help you with practical tips on how to build an online presence, overcome imposter syndrome, represent yourself, and network with other people. These actions may look like ones you can take on your own, but come to think of it, a push from a personal branding coach will go a long way.
Related: A-Z of personal branding mastery
Other responsibilities of a personal branding coach
If you know so much about personal branding and you want to be a coach, you need to be aware of the responsibilities attached to the role and they include:
- Guiding clients through self-discovery
- Creating a strategic and customized plan to build and maintain a solid brand.
- Suggesting adjustments and seeing to it that the branding fits into the client’s goals.
- Giving clients the motivation they need to stay committed to their personal branding journey.
- Teaching effective tips for valuable networking that can expand professional connections.
- Providing clients with ideas on how to manage online presence, and stay active in their business and communication skills.
Half of the time, personal branding coaches are telling you the way to go about your branding. According to Oladimeji Ajegbile, a Nigerian personal branding coach “To build an intentional personal brand, you must understand your value and how much your value is worth, deliver on your value consistently and build trust, and increase your value through education.” This nugget shows how much personal brand coaches really know their onions.
What skills should a personal branding coach have?
- Communication (Speaking and Writing)
- Social Media/Tech-savvy
- Versatility
- Organizational skills
- Motivational skills
- Design skills
- Consistency
- Career Management
- Networking
- Brand Building
- Career Development
- Teaching/coaching
- Goal-setting strategies
- Research
- Content creation
- Brand audit/assessment
A personal branding coach can be hired by anyone who is looking to step up their personal branding game. The amount they earn from having any or all of the skills is dependent on the type of service(s) they provide to their clients. This also means that they are likely to charge per service rendered or per session.
